Sometimes it takes a long break to step back and see what things need to be fixed. You need to look at things from the outside. From a drastically different vantage point. So after a near ten month hiatus from my art, I made the huge decision to turn my personal website into my own online store! And to do that, I need to leave Etsy behind.
Don’t get me wrong, I managed to eke out some big sales on Etsy and I found some wonderful collectors who supported me. But for the most part, my listings just got lost in the sea of endless listings. I didn’t really have the platform to shine. So when that happens, you could either A). stay and flounder, or B). BUILD YOUR OWN PLATFORM!
And I can only do that from my OWN site! Away from Etsy’s rules and regulations. I need to sell from my own site. In retrospect I probably should have made this decision years ago, but again, it takes a hiatus to see things clearly.
Over the last three weeks I have been working very hard on the new site, constructing my “original paintings” page from scratch.
As you can see from the photo, the thumbnail images will be in rows of 3 across. One thing I really didn’t like about Etsy was that you couldn’t see your available and SOLD paintings together on the same page. So that was the first decision I wanted to make. I created sold banners for the upper right corner of each image, and it will also display “out of stock” underneath.
This will add perceived value in people’s minds as they are browsing my work!
So what happens when you click on each widget?
From this page you can view the different photos, including a detailed shot highlighting my thick palette knife layers. You can also read an interesting and personal paragraph on what inspired the painting, in my own words!
To the right of each painting, you’ll be able to add to your cart or read the specifics about the art you’re interested in.
Another new and exciting feature about my website is that I will be including testimonials! You’ll be able to read first-hand exactly what my collectors are saying about me and my work. For example:
I couldn’t be more thrilled about my site so far and I have really been putting in the LONG hours! My originals page is done but I still have to work on my “limited edition prints” page and my “canvas prints” page. So needless to say, I have a LOT more work ahead of me! But I’ll keep plugging away on it, bit by bit, day by day.
Stay tuned for my next blog to hear about the various prints I will be offering. Thank you for reading! It’s good to be back–plugging away on my business!! This is the work that I love!
Until next time,
let’s bring some color into the world!